As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
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As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
Measuring loyalty is tough—especially across global markets. So how do the best brands do it?
In this podcast, Pavel Los and Radek Hrachovec break down the strategies used by leading brands like Shell to measure success and compare loyalty program performance across regions.
Loyalty Wired
As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
