As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
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As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
Podscast 78 - Driving Loyalty - Spotlight on the Automotive Industry
Loyalty Wired
33 minutes 41 seconds
4 months ago
Podscast 78 - Driving Loyalty - Spotlight on the Automotive Industry
The $3.5 trillion automotive sector is one of the most globally significant — and one of the most loyalty-challenged. In this episode, we tackle the complex relationship between manufacturers, dealers, and aftersales networks to explore how loyalty programs can truly influence choice of car brands. Our expert panel — Emily Walker (Arnold Clark, UK), Allie Fergusson (formerly Honda, USA), and David Parsons (Ellipsis, Australia) — break down the challenges, share practical insights, and reveal lessons that apply far beyond the auto industry.
Loyalty Wired
As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
