Going into a physical shop and buying something is now abnormal. Employees are no longer in the office. Change is upon us; this is how leaders respond… In this episode, we speak with Brian Hardie, Regional Director of The Marketing Centre. Brian draws upon a wealth of experience, including that of the 125+ marketing directors his organisation represents both in the UK and internationally, to discuss how marketing leaders respond to crisis. This episode is 30 minutes long.
We will learn about:
Key Takeaways from Brian Hardie:
Conclusions from Brian & Frank:
Understanding the “Event, Response, Outcome” method is key to plotting a way through a crisis. Marketing has a very valuable part to play in managing communication with stakeholders (from customers to employees) and can accelerate the recovery. Keep your eyes on the OUTCOMES your business needs to achieve and be sure to explain “why” it is important to gain buy in. Underinvesting in marketing only slows down the recovery so make sure that your team and management are aligned to the mission.
About LSDM:
The London School of Design and Marketing delivers accredited BA and MA courses, 100% online, in 3 languages (English, Spanish and Portuguese). Check our courses at https://lsdmlondon.com/
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To view this episode in Español or Português please visit out YouTube channel.