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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Colin Fain, CEO of Agronometrics, and Louw Pienaar, Senior Analyst at the Bureau for Food and Agricultural Policy (BFAP).Together, they unpack the story behind the global blueberry boom — and why South Africa is emerging as one of the world’s most promising producers.

From the IBO Global Blueberry Report to tariff negotiations, labor trends, and local market growth, this conversation brings deep insight into the data that’s driving the fruit industry forward. Colin and Louw explore how reliable analytics and policy foresight are shaping decisions in trade, production, and market access — and why it’s time for South Africans to back themselves as global agricultural leaders.

Key Takeaways:

•How global data is helping farmers and exporters make better decisions.

•Why South Africa’s blueberry industry has unique structural advantages.

•The role of tariffs and trade agreements in shaping future growth.

•What the U.S., Peru, and South Africa can learn from each other.

•Why domestic blueberry consumption is rising — and how marketing can drive it further.

Connect with Colin on LinkedIn: linkedin.com/in/colin-fain-7175623a

Connect with Louw on LinkedIn: https://www.linkedin.com/in/louw-pienaar-3a6b02b8/

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