In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025. Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯 What You’ll Learn: - Who TikTok Shop is really for - How TikTok content boosts Amazon conversions - Why TikTok Shop isn’t just a trend—it’s a retail shift - The #1 mistake sellers make when expanding to TikTok - How much you need to budget to actually succeed - What AI agents + creators mean for the future of eCommerce   Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) https://bullseyesellers.com/ ___________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/   Timestamps: 00:00 Introduction to TikTok Shop's Impact on Amazon 00:41 Meet Ian Page 01:53 Diving into TikTok Shop Strategies 02:53 Understanding the Ideal Products for TikTok Shop 05:21 Challenges and Solutions for TikTok Sellers 08:04 The Power of TikTok's Algorithm 14:18 Building a Brand Ambassador Program 17:32 The Importance of Patience in Brand Building 25:43 The Halo Effect of TikTok on Amazon Sales 27:18 The Viral Video Effect 27:59 Navigating TikTok Shop for International Sellers 30:47 Comparing TikTok Shop and Amazon Fees 34:33 When to Expand Your Brand to TikTok Shop 38:29 The Future of AI in E-commerce 42:52 Bold Predictions for TikTok's Future 47:12 Conclusion and Final Thoughts   📌 Subscribe for weekly interviews with top Amazon and eCommerce experts. 📬 Join the Newsletter - https://lwn.news