Lunch With Norm - The eCommerce & Amazon FBA Podcast
Norman Farrar
100 episodes
4 days ago
An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
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An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Trump Tariffs & The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers
Lunch With Norm - The eCommerce & Amazon FBA Podcast
51 minutes
4 days ago
Trump Tariffs & The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers
Worried about how the new Trump Tariffs will impact your Amazon FBA margins?
Get $500 Off China Magic! Use code: LUNCHWITHNORM - https://www.chinamagictrip.com/info
Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs.
Lyden oversees over $100 million in annual sales and shares deep insights into global sourcing, supply chain optimization, and manufacturing partnerships. Instead of simply raising prices, learn how to reverse-engineer your production lines, negotiate 90-day payment terms, and master the art of "Guanxi" (face-to-face relationships) to unlock massive profitability.
From navigating the Canton Fair to avoiding costly packaging mistakes, this episode is a masterclass in staying profitable during uncertain economic times.
👇 SUBSCRIBE TO LUNCH WITH NORM NEWSLETTER👇 https://LWN.news 🔥
CHECK OUT TITAN NETWORK 🔥 Learn more about Titan Network: https://titannetwork.com/ 🕒 In This Episode:
00:00 - Introduction: Lyden Smithers and the Titan Network ($100M+ in sales)
03:15 -Don't Panic
06:30 - The "Gray Area"
09:45 - Cost Engineering
14:20 - Extended Payment Terms
19:00 - "Circle of Life" Inventory Strategy
23:00 - Face-to-face meetings
28:40 - Cultural etiquette
32:15 - The Canton Fair
37:50 - Common sourcing mistakes
41:00 - Amazon Prep changes
💡 Key Takeaways:
Supply Chain Engineering: How to work with your factory to reduce material waste and optimize packaging to offset tariff costs.
Payment Terms: Stop using cash flow for inventory. Learn the strategy to negotiate 90-day terms so you can launch more products.
The Power of Canton Fair: Why serious buyers go to China to vet factories, check quality, and secure deals you can't get online.
Sponsors:
AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
Lunch With Norm - The eCommerce & Amazon FBA Podcast
An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
