In this episode of Luxury Leaders, host Brandon Stone sits down with Scott Roby, CEO of Pacifica Hotels, to discuss his journey in hospitality, leadership philosophy, and vision for the company. Roby, who recently celebrated his 90-day mark as CEO, shares how he was recruited by Pacifica through a chance LinkedIn connection, leading to a consulting role that evolved into his current leadership position.Pacifica Hotels, known for its boutique, coastal properties, operates with a blend of independent and branded hotels across California and Hawaii. Roby emphasizes the company's commitment to providing unique, locally inspired guest experiences while maintaining exceptional service. He also highlights the importance of company culture, stating that taking care of team members leads to outstanding guest experiences.Drawing from his background in revenue management, Roby explains how data-driven decision-making, combined with a strong service-profit chain mentality, has shaped his leadership style. He prioritizes active listening, mentorship, and fostering a culture of continuous improvement.Looking ahead, Roby envisions Pacifica expanding its portfolio thoughtfully, focusing on partnerships with like-minded owners rather than rapid third-party management growth. His leadership approach revolves around balancing strategic business objectives with an unwavering commitment to team well-being and guest satisfaction.The conversation closes with insights on work-life balance, the importance of setting boundaries, and the power of small, personalized gestures in hospitality. Roby's passion for service, leadership, and cultivating memorable guest experiences makes for a compelling discussion on the evolving landscape of boutique hospitality.