The Framework That Makes Marketing Easy, along with How Storytelling will Transform Your Brand Marketing Strategy, and Rewrite Your Inner Story and Transform Your Life
Luxury Unplugged: Aligning Your Inner Story with Your Brand Story Framework
Niti: Welcome to Luxury Unplugged. I'm Niti Kiswani and today we're going to talk about something that can change your business and your life: the Story Brand Framework. And not just for your customers. It is something that is going to help you for your inner story as well. It's going to give you food for thought for your inner story.
Because what happens is that sometimes we are talking about our brand to our customers, to our clients, to our prospective audience, and to our people on social media. But our internal story is not syncing with what we are telling outside.
So today we're going to talk about what needs to change in your business brand story using the Story Brand framework because it is not going to help only you. It is going to help your customers understand your business better.
If you're struggling to get high-value clients, if your message isn't connecting, or if you feel like you're working hard but you're not growing faster, this episode is going to definitely help you. We have seven simple steps to design your powerful business story. Using the Story Brand framework, you can align your inner story with your brand and make it more authentic, more magnetic, and more luxurious.
(THE 7 STEPS)
1. Noticing the Story You're Telling
Businesses sometimes talk too much about themselves, their story, how they see their vision. But when the inner story is limiting, it's creating those blocks which are not letting your customers understand you better. So ask yourself as a first step: Is my business story clear? Is my inner story helping me or holding me back?
2. The Hero
Who's the hero in your business story? Your customer. In Story Brand, your customer is the hero. But here's the twist: You are also the hero of your inner story.
Be clear: who is my customer, and also be very clear on who am I becoming as a leader.
3. Define the Problem
Every business must solve a problem for its customer. I think we all agree on that, right? But every entrepreneur must face their own problems also. If I'm solving somebody else's problem, I need to be clear inside to be able to help someone outside. If my head is clogged with so many challenges, then how do I get to my customer clearly and convince him that I am the right person for them? So every entrepreneur must face their own problem, whether it is fear, self-doubt, or "I'm not ready yet." So get clear on both: who is your target audience and who am I becoming as a leader?
🌸 About Neeti Keswani
Neeti Keswani is the founder of Plush Ink and host of the Luxury Unplugged Podcast, where luxury meets spirituality. As an author, storyteller, and self-improvement coach, she helps conscious creators and professionals align with purpose, identity, and abundance through mindset transformation and emotional healing.
Her mission is to empower people to live with intention, authenticity, and joy — blending inner work with outer success.
Connect with Neeti:
🎙️ Luxury Unplugged Podcast — https://podcasts.apple.com/us/podcast/luxury-unplugged-podcast-where-luxury-meets-spirituality/id1551277118
📖 Instagram — https://www.instagram.com/keswanineeti/
💼 LinkedIn — https://www.linkedin.com/in/neetikeswani/
🌐 Plush Ink — https://www.plush-ink.com
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