Our Luxury Voice in this episode is Cristiano Varotti, Chief Representative of ENIT – Italian National Tourist Board in China. He heads ENIT’s newly established Shanghai Office. Cristiano has been living in China for almost a decade, in Changsha first and now Shanghai. He was previously the Representative of Italy's Marche Regional Government, a consultant for both Italian and Chinese enterprises and correspondent for Hunan Province for the General Consulate of Italy in Guangzhou and the Representative for International Exchanges by the Foreign and Overseas Affairs Office of Hunan Province. In this episode Cristiano and I discuss setting up his new office in Shanghai during the pandemic, promoting one of the most visited country in the world, Winter Olympics, mountain tourism and Chinese Social Media. We also touch on Cristiano passion, writing.