Our LUXURY VOICE today is Susanne Andersson, the CEO of Visit Sweden. She has worked all her life in the hospitality business and is a much-appreciated entrepreneur. For several years she has also been involved in various national businesses in hospitality and employer organisations in Sweden. Visit Sweden is Sweden’s National Tourism Organisation governmentally owned and official marketing company of the tourist destination Sweden.  Susanne has been stirring the organisation through the challenges of the pandemic and operated a shift with her team to support all the regions of Sweden to attract domestic market at first and then regional countries where travel was still possible. Joanne and Susanne will dig into the subject of domestic market promotion, they will also speak about the creative ideas generated in their last campaigns, talk about Sweden's sustainability initiatives and how important it is for overseas markets such as the Asian and Chinese markets.