This week is a rocket. And the rocket has a name. Max Sklar.

Max is machine learning engineer at Foursquare and is a fountain of smart, concise thinking and in the next 11 minutes Max and Shane are going to help you sound smarter about the problems of social media. The objectivity/ subjectivity conundrum, language classifiers, tweaks to the recommender system - Max hones in on several of the Gordian Knots that keep us stuck.

All of this has significant ramifications for everyone who is trying to figure out how to blend sentiment, community satisfaction and technology.

In this chapter from the longer podcast, Assist’s Shane Mac got so much goodness from his fellow podcaster. We think this is so packed with goodness you’ll want to give it a few listens and DEFINITELY share it with friends.

Then…! Make sure you check out Max’s pod - The Local Maximum. It’s awesome.