VOICE Round-Up: Bree Glaeser from The Mars Agency on integrating consumer insight into the voice design-build process

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Machine Yearning

Conversocial

48 episodes

13 hours ago

It’s Machine Yearning from Conversocial. It’s a podcast where we think and dream about the future of AI, the talking internet, and how we’re reshaping our culture.

Technology

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It’s Machine Yearning from Conversocial. It’s a podcast where we think and dream about the future of AI, the talking internet, and how we’re reshaping our culture.

Technology

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VOICE Round-Up: Bree Glaeser from The Mars Agency on integrating consumer insight into the voice design-build process

Machine Yearning

9 minutes 10 seconds

7 years ago

VOICE Round-Up: Bree Glaeser from The Mars Agency on integrating consumer insight into the voice design-build process

This chapter is an excerpt from our interview with Bree Glaeser at the 2018 VOICE Summit - the largest gathering of the conversational technology world. Bree is one of the many folks we interviewed, people who are thriving at the front edge of brand, UX, research and design.

Bree is from The MARS Agency, where she’s leveraged her formal training as field researcher at Harvard Medical School and Parsons into the world of consumer insights and strategic global marketing. She’s helped to build voice assistants that help people navigate brick and mortar stores and it’s clear her thousands of hours of field work have paid off.

This is just a taste, so make sure you grab the full episode and subscribe so you never miss a single Machine Yearning.