This chapter is an excerpt from our interview with Google’s Cathy Pearl at the 2018 VOICE Summit - the largest gathering of the conversational technology world. Cathy is one of the many folks we interviewed, people who are thriving at the front edge of brand, UX, research and design.

At Google, Cathy is helping people and brands figure out how to integrate voice assistants into their larger strategies. She has the perspective that only comes after you’ve worked your way through an incredibly diverse swath of projects, user needs and clients. She’s done voice assistants for auto, health care, and even fashion advice and got us to think in new ways about the social nature of voice assistants.

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