It was an idea that defied logic: an online encyclopedia that anyone could edit. You didn’t need to have a PhD or even use your real name – you just needed an internet connection. Against all odds, it worked. Today, billions of people use Wikipedia every month, and studies show it’s about as accurate as a traditional encyclopedia. But how? How did Wikipedia not just turn into yet another online cesspool, filled with falsehoods, partisanship and AI slop? Wikipedia founder Jimmy Wales just wrote a book called The Seven Rules of Trust, where he explains how he was able to build that rarest of things: a trustworthy source of information on the internet. In an era when trust in institutions is collapsing, Wales thinks he’s found a blueprint – not just for the web, but for everything else too.