What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
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What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
#171: Must-Have oder Manipulation? Was Labubu & Pop Mart über Chinas Markenstrategie verraten – mit Chris Reitermann
Made in China
32 minutes
4 months ago
#171: Must-Have oder Manipulation? Was Labubu & Pop Mart über Chinas Markenstrategie verraten – mit Chris Reitermann
Es gibt kaum ein Thema, das gerade so kontrovers diskutiert wird wie Labubu. Die einen lieben die kleinen Figuren und hängen sie sich an ihre Louis-Vuitton-Tasche. Die anderen hassen sie. Auf TikTok kursieren sogar Videos, in denen sie zerschnitten werden. Die große Frage: Ist Labubu wirklich Popkultur oder eher ein soziales Experiment, das zeigt, wie stark uns geschicktes Marketing beeinflussen kann? Unser heutiger Gast ist Chris Reitermann. Er ist CEO von Ogilvy und Präsident vo...
Made in China
What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
