What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
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What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
Als Matthias Bloedorn nach vielen Jahren in den USA zurück nach Deutschland ging, sollte es eigentlich ein Neuanfang in der Heimat werden. Doch schon nach einem Tag im neuen Job kam die Anfrage: „Kannst du für ein paar Monate nach China gehen?“ Aus dem kurzen Interimsauftrag wurde ein neues Kapitel und heute leitet er das Miele-Werk in Dongguan. Im Podcast erzählt er, warum sich das Werk vom verlängerten Arm deutscher Produktion zu einem echten Innovationsstandort entwickelt hat, welche Rolle...
Made in China
What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
