What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
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What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
#182 – Dr. Isabelle Harbrecht – Distanz vs. Brückenbauen: Welche Zukunft hat die Zusammenarbeit zwischen Deutschland und China?
Made in China
28 minutes
1 month ago
#182 – Dr. Isabelle Harbrecht – Distanz vs. Brückenbauen: Welche Zukunft hat die Zusammenarbeit zwischen Deutschland und China?
In dieser Folge treffen wir Dr. Isabelle Harbrecht von der Humboldt-Universität zu Berlin in Shanghai. Sie ist gerade in China unterwegs, besucht Partneruniversitäten, spricht mit Forscherinnen und Studierenden und hat sich die Zeit genommen, bei uns im Büro vorbeizuschauen. Mit Blick auf den Oriental Pearl Tower reden wir über ein Thema, das uns schon lange umtreibt: Wie riskant ist eigentlich die Zusammenarbeit mit China? Isabelle sagt ganz klar: Das größte Risiko besteht nicht ...
Made in China
What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
