In this episode, we speak with Cecilia Qin, Vice President at Trip.com, about why 2025 marks a turning point for China’s tourism industry. Cecilia explains how China’s travel market is shifting away from a model driven mainly by domestic demand toward a much more global outlook. She shares what Trip.com sees in its data: Chinese travelers are going farther, staying longer, and looking for deeper, more meaningful experiences. At the same time, inbound tourism to China is recovering quickly, su...
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In this episode, we speak with Cecilia Qin, Vice President at Trip.com, about why 2025 marks a turning point for China’s tourism industry. Cecilia explains how China’s travel market is shifting away from a model driven mainly by domestic demand toward a much more global outlook. She shares what Trip.com sees in its data: Chinese travelers are going farther, staying longer, and looking for deeper, more meaningful experiences. At the same time, inbound tourism to China is recovering quickly, su...
#188 – Why Most Fail to Understand Their Customers – With Yann Bozec
Made in China
49 minutes
1 month ago
#188 – Why Most Fail to Understand Their Customers – With Yann Bozec
What makes a brand truly relevant and why do so many lose touch with their customers? After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets. In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultura...
Made in China
In this episode, we speak with Cecilia Qin, Vice President at Trip.com, about why 2025 marks a turning point for China’s tourism industry. Cecilia explains how China’s travel market is shifting away from a model driven mainly by domestic demand toward a much more global outlook. She shares what Trip.com sees in its data: Chinese travelers are going farther, staying longer, and looking for deeper, more meaningful experiences. At the same time, inbound tourism to China is recovering quickly, su...
