Discover insider strategies for navigating Thailand's booming e-commerce landscape with expert Kelly Hezemans, who reveals the hidden challenges and opportunities for both new sellers and established businesses looking to succeed on Thailand's major online marketplaces. Whether you're starting an online business in Thailand, expanding from physical retail to digital commerce, or optimizing your existing e-commerce strategy in Southeast Asia, this comprehensive interview provides proven tactics for success on Shopee Thailand, Lazada Thailand, and TikTok Shop. Learn how to overcome platform algorithms, gain product visibility, master localization strategies, and compete effectively in Thailand's competitive digital marketplace where the top 10 listings capture 80% of all traffic. Perfect for entrepreneurs, business owners, digital marketers, and anyone interested in Thailand's rapidly growing online retail sector, covering everything from marketplace optimization and traffic generation to cross-border e-commerce and Southeast Asian consumer behavior.
This episode is NOT sponsored.
Connect with Kelly Hezemans:
- Website: https://iboostonline.com/
- Email: hello@iboostonline.com
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00:00 Introduction
00:54 Kelly's Background and Move to Thailand
01:49 E-commerce Market Differences
04:18 Challenges and Strategies for E-commerce in Thailand
06:31 Marketing and Visibility on E-commerce Platforms
09:10 Operational Tips for E-commerce Success
16:11 Launching on Multiple Platforms: Shopee vs. Lazada
18:57 Building Brand Awareness and Trust
25:27 Data-Driven Decisions and Analytics
31:42 Future Trends in E-commerce
33:51 Conclusion