Saagar Mehta: Mastering Modern Customer Influence | Word of Mouth, TikTok, and Experience

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Magnetic with Saagar Mehta

PLTFRM Productions

25 episodes

1 week ago

Through a non linear journey, I have experienced life through many lenses; a son of immigrant parents, a DJ, a Wall Street banker, and now as a father, husband and a passionate executive of our firm PLTFRM. Inspiration for me was invaluable in growing, attracting and getting grounded to what matters the most. Magnetic is a series aimed at sharing the conversations that inspire me. I hope they do the same for you.

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Saagar Mehta: Mastering Modern Customer Influence | Word of Mouth, TikTok, and Experience

Magnetic with Saagar Mehta

22 minutes 17 seconds

8 months ago

Saagar Mehta: Mastering Modern Customer Influence | Word of Mouth, TikTok, and Experience

In this episode, we explore the evolving landscape of how founders and brands influence consumer purchasing decisions.

The discussion emphasizes the shift from traditional media to digital platforms and the importance of standing out amid intense competition. Key strategies include leveraging word of mouth, impactful community events, authentic product experiences, and capitalizing on the power of TikTok's seamless content-to-commerce transition.

The dialogue also highlights the significance of sampling, education, and personalized influencer connections to effectively engage and convert target audiences.

00:00 Understanding Modern Consumer Behavior01:22 The Power of Word of Mouth02:48 Creating Community Events for Brand Awareness05:02 Leveraging Unique Experiences for Brand Promotion08:51 The Impact of TikTok on E-commerce10:49 The Importance of Sampling and Authenticity18:26 National vs. Local Brand Awareness Strategies