Ryan Mack is the founder of Kill The Headlights, a creative agency built on an anti-agency philosophy. Make Cool Sh*t collaborates with KTH on select projects, and Ryan is someone Drew turns to for honest, grounded conversations about the industry and the future of creative work.

In this episode, Ryan and Drew talk about meaningful work, fulfillment, identity, and the uncomfortable truth that most people feel disconnected from the work they do. They break down why four out of five people are unhappy at work, how AI is exposing talent gaps, and what it actually takes to build a life you believe in.

They also get into the mindset behind decision making, the value of clarity, and how to become someone you can trust in difficult moments.

This conversation is raw, honest, and aligned with what Make Cool Sh*t stands for. It is about purpose. It is about clarity. It is about the work behind the work. And it is about showing up every day with intention, even when it feels uncomfortable.

If you are a creator, an entrepreneur, or someone trying to build a meaningful life, this episode will hit home.

For more from Make Cool Sh*t, follow us:

Instagram → @wemakecoolshit

TikTok → @wemakecoolshit

YouTube → @wemakecoolshit

LinkedIn → Make Cool Sh*t Studio

Drew O’Brien → @drewobrien

Make Cool Sh*t is a design and strategy studio for the mavericks and misfits. Want to work with us? Email us directly at contact@wemakecoolshit.co.

Hosted on Acast. See acast.com/privacy for more information.