How do you ensure a videogame is ready to launch from an IP perspective? What does it mean to choose a name for a game that will go global? In this episode of the “Videogame Development: A Quest for IP” series, Yan Perng, Senior Legal Counsel at Tencent, will talk about managing IP at a global scale, and building videogame brands that get the attention of the market.

For more information about the project, visit our webpage: https://www.wipo.int/sme/en/videogames.html