In this episode, we dive into one of the most important (and misunderstood) parts of production - the budget. It’s not just a number. It’s the invisible brief that quietly defines what’s possible and how creative ideas take shape.

We talk through when budgets arrive, how to ballpark early, and what it means to scale a concept into reality. From contingency planning and value conversations to building trust with teams and clients, we unpack how producers can use money as a tool - not a roadblock.

Plus, we share practical advice, personal lessons and some smart thinking from past guests including Victoria Connors and Kat Cooke.

If you’ve ever wondered whether the idea comes first or the budget does… this one’s for you.