In this episode of the Make Water Work podcast, cohosts Megan Glover and Isaac Pellerin are joined by Kelley Dearing Smith to discuss the critical issues facing the water sector, particularly in communication and branding. Kelley shares her journey from journalism to water communications, highlighting the importance of building trust with the community through effective messaging and engagement. They explore the challenges of marketing in the water industry, the significance of community involvement, and practical advice for water systems to enhance their communication strategies.