Jody DeVere works with automotive retail dealers to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers.   What we discuss in this episode: Why it's important for car dealers to consider the cultural demographics of their service area and ensure that their workforce adapts. Many dealers still speak in ways that attract a more male audience, largely due to the fact that the ratio of men to women in the auto industry is unbalanced. Woman still feel uncomfortable working with dealerships; a problem that could easily be mitigated if we made our dealership environments more female-friendly. The most forward thinking dealership leaders understand the important role that cultural diversity plays on profitability. Listen to the full episode for even more insights!   Thank you, Jody DeVere! If you enjoyed this conversation with Jody DeVere, please let him know by clicking on the links below and sending a message. Click here to thank Jody DeVere on LinkedIn Click here to share your number one takeaway with Becky Chernek   Connect with Becky Chernek: LinkedIn - https://www.linkedin.com/in/beckychernek/ Facebook - https://www.facebook.com/rebecca.chernek.1/ F&I Today with Becky Chernek - https://www.facebook.com/groups/260984864044461 Website - https://www.ccilearningcenter.com