Send us a text In this episode, Kay sits down with Esai Arasi, founder of Elysienne.in, who is known for helping entrepreneurs create social media content that actually works without the overwhelm or gimmicks. Esai discovered early on that real behaviour change doesn’t come from just telling people what to do… it comes from making the action enjoyable, engaging, and even fun. From her E.A.S.Y. framework designed for introverted copywriters to gamification techniques that drive results, ...