Removing bias in research with Haley Barger

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Make Your Research Matter

John Fontenot

4 episodes

4 days ago

The Make Your Research Matter Podcast is all about helping researchers of all kinds to get the most out of their research. Whether you're a full-time researcher, UXer, Product Manager, or Product Marketer, you're getting insights from markets and customers that can and should be leveraged for decision-making across your organization. And I can bet that your research is being grossly underutilized. Let's hear from practitioners in the field and learn what's working for them and what we can do to Make Your Research Matter.

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Removing bias in research with Haley Barger - e-commerce PM

Make Your Research Matter

34 minutes 6 seconds

1 year ago

Removing bias in research with Haley Barger - e-commerce PM

On today’s episode, I have Haley Barger a product manager in the e-commerce space, to discuss her perspectives on research as a PM, how to reduce the chances of biased research, and practical tips for how to make your research resonate and matter more to internal stakeholders.

We also discussed topics inlcuding:

Asking broad, open-ended questions about user behavior/journey yields richer qualitative insights than narrow feature-specific questions
Packaging and communicating negative research findings requires empathy, poise, and a solutions-oriented mindset
Use visuals like video clips to make research insights more tangible and human when communicating to leadership
Always ask "why" - understand the core motivations behind customer needs/frustrations
Maintain a sense of curiosity and fun in the research process

If you're looking to take your research game to the next level, try out ResearchRepo to help better organize your research and connect your research directly to business goals.