How Hilary Hoffman Built Soto Method Around Time, Truth, and Measurable Progress

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Makers Mindset

Nancy Twine

35 episodes

2 weeks ago

Dive into the stories of resilience and success from today’s leading entrepreneurs and changemakers with your host, Nancy Twine. Transitioning from a career at Goldman Sachs to founding a nine-figure beauty business, Nancy brings deep experience and sharp insight to every conversation. Makers Mindset is your invitation inside the journeys of modern founders, executives, and visionaries across industries like tech, beauty, fashion, healthcare, finance, and philanthropy. Each episode reveals the real behind-the-scenes of building something meaningful—from the challenges faced to the wins earned—with an honest look at how personal well-being and professional ambition can co-exist. Tune in for candid conversations, actionable insights, and powerful lessons to fuel your own path forward—whether you’re just starting out or scaling something big.

All content for Makers Mindset is the property of Nancy Twine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How Hilary Hoffman Built Soto Method Around Time, Truth, and Measurable Progress

Makers Mindset

42 minutes 21 seconds

1 month ago

How Hilary Hoffman Built Soto Method Around Time, Truth, and Measurable Progress

After a decade in high-performance finance at Goldman Sachs and Oaktree Capital, Hilary Hoffman realized the metrics she was optimizing for were no longer aligned with the life she wanted. She left the boardroom to build Soto Method, a results-driven fitness program rooted in discipline, measurable progress, and the truths she saw in the lives of ambitious, overextended people.

In this conversation, Hilary shares the moment passion eclipsed stability, the soft skills she spent 10,000 hours developing in finance, and how these same traits (grit, adaptability, and structured focus) now define her founder journey. “One more second” became the heart of her method. She explains how she engineered recurring revenue to self-fund early growth and how a three-month Tribeca pop-up unexpectedly evolved into a sold-out proof of concept.

Hilary also opens up about hiring her first key team member, what “willingness” really means in the people she brings on, and how she’s building a meritocratic culture where initiative matters more than résumé. As a new mom of twins, she reflects on redefining success, creating boundaries with urgency, and why structure has become her antidote to overwhelm. From scaling an app into a brick-and-mortar brand to raising a strategic first round for national expansion, Hilary offers a grounded, honest look at what it takes to build something distinct in one of the most competitive industries in the world.

Timestamps:

[00:00] Introduction

[04:52] What signaled Hilary to leave finance

[09:38] How adapting your energy shifts how people receive you

[13:27] Measurable progress defines Soto Method

[17:56] Hiring for willingness reshaped Hilary’s first key role

[21:44] High performers engineer discipline through structure instead of motivation

[26:33] How sequencing sessions, the app, and pop-ups fueled sustainable scale

[30:50] How a three-month pop-up became a sold-out launchpad for expansion

[34:41] What motherhood taught Hilary about redefining urgency, boundaries, and success

[38:55] The simple daily practice Hilary uses to defuse stress

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