Making It in The Toy Industry | Start A Toy Business
Azhelle Wade | The Toy Coach | Toy Creators Academy
300 episodes
2 days ago
Before Swift Clicks ever hit the shelves, the team at Make It Real was staring down the brutal math of the craft aisle: rising costs, shrinking margins, and kids who expect faster, cooler results than ever. So how did her team turn that pressure into a Creative Toy of the Year finalist bracelet maker that Swifties can’t stop talking about? In this episode of Making It in the Toy Industry, I sit down with Gena Lavallee, VP of Global Brands at Make It Real, to reveal the story behind Swift Clic...
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Before Swift Clicks ever hit the shelves, the team at Make It Real was staring down the brutal math of the craft aisle: rising costs, shrinking margins, and kids who expect faster, cooler results than ever. So how did her team turn that pressure into a Creative Toy of the Year finalist bracelet maker that Swifties can’t stop talking about? In this episode of Making It in the Toy Industry, I sit down with Gena Lavallee, VP of Global Brands at Make It Real, to reveal the story behind Swift Clic...
#296: ESPN Virtual Reality Experience Nominated For A Major Toy Award with Steve Rad
Making It in The Toy Industry | Start A Toy Business
41 minutes
1 month ago
#296: ESPN Virtual Reality Experience Nominated For A Major Toy Award with Steve Rad
What if kids could learn about sports, INSIDE SportsCenter? Well 27 licensing deals, 7 TOTY nominations, and 1 incredible host all led to this incredible feat of edutainment. For 2025, Abacus Brands teamed up with ESPN and a roster of elite athletes to create the ESPN Virtual Reality Headset. This fully immersive toy is nominated for Educational Toy of the Year and delivers sports history, rules, trivia, and facts in a way kids have never experienced before. In this episode of Making It in th...
Making It in The Toy Industry | Start A Toy Business
Before Swift Clicks ever hit the shelves, the team at Make It Real was staring down the brutal math of the craft aisle: rising costs, shrinking margins, and kids who expect faster, cooler results than ever. So how did her team turn that pressure into a Creative Toy of the Year finalist bracelet maker that Swifties can’t stop talking about? In this episode of Making It in the Toy Industry, I sit down with Gena Lavallee, VP of Global Brands at Make It Real, to reveal the story behind Swift Clic...
