The Theory vs. Reality Gap What happens when your theories about your niche crash into the real world? In this episode, I share the lessons we learned from bringing Play Chi Ball to the Great Outdoors Comedy Festival in Vancouver — three days, four shows, 40,000 comedy-goers, and countless experiments. Here’s the truth: theories are just guesses until you test them. Our comedy-crowd hypothesis didn’t hold up, but the experience gave us something more valuable than sales — clarity. 💡 What you’ll learn in this episode: The difference between theory vs. reality when it comes to your niche Why engagement is everything in business and marketing How to design micro-experiments that reveal who your audience really is The role of your Signature Workshop as a “sorting hat” for the right-fit people Why failing faster is the fastest way to find alignment and clarity ✨ Big takeaway: You won’t find your audience by thinking about them — you’ll find them by engaging, testing, and letting them experience your magic. 👋 I’m Bradley T. Morris, founder of Majik Media, Majik Kids, and Play Chi Ball. I help purpose-driven creators build thriving communities, craft transformational workshops, and turn their message into a movement. 👉 Explore more: ⚡ Play Chi Ball: https://playchiball.com ⚡ Majik Media services: https://majikmedia.com ⚡ Join the mastermind: https://majikmedia.com/majik-mind ⚡ Craft Your Signature Workshop: https://majikmedia.com/signature-workshop