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Making MarTech
Himnish Jindal
15 episodes
6 days ago
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
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Entrepreneurship
Business
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All content for Making MarTech is the property of Himnish Jindal and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
Show more...
Entrepreneurship
Business
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How AI Chatbots are Transforming Customer Engagement (ft. Anu Shukla)
Making MarTech
33 minutes 19 seconds
8 months ago
How AI Chatbots are Transforming Customer Engagement (ft. Anu Shukla)

What if AI chatbots weren't just clunky website widgets anymore?

In this episode, Himnish Jindal sits down with Anu Shukla, co-founder and executive chairman of Botco.ai, to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and where the real opportunities (and challenges) lie.

You’ll learn:

  • How chatbots reduce support costs while boosting engagement
  • Why personalization is key to chatbot success
  • How Botco.ai trains chatbots
  • How chatbots can streamline processes in healthcare
  • What most companies get wrong about chatbot implementation


Anu also reveals what MarTech leaders need to know about the future of automation, and how to leverage chatbots as a strategic growth driver, not just a support tool.

🎧 Listen now on Apple Podcasts, Spotify, and YouTube.

📅 Released April 30, 2025.

Making MarTech
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.