What happens when you fuse data-driven strategy with out-of-the-box thinking, and apply it to everything from OTT marketing to the World Cup?In this episode of Making MarTech, host Himnish Jindal sits down with Ramsey Sweis, Founder and President of Aqaba Digital, for an eye-opening look into how modern digital marketing is evolving. From unlocking opportunities in OTT advertising for small businesses to leveraging AI to personalize at scale without sacrificing privacy, Ramsey shares tactical insights and behind-the-scenes stories from the frontlines of marketing innovation.They explore:• How Aqaba Digital uses data to fuel high-performing campaigns• Why OTT is no longer just for the big brands• A real-world marketing win from the 2022 World Cup• The delicate dance between personalization and privacy• What makes client relationships so challenging... and rewarding• Ramsey’s take on AI’s role in the future of marketingIf you're in digital marketing, tech, or simply curious about the future of growth strategies, this episode is packed with actionable insights you won’t want to miss.Listen now on Apple Podcasts, Spotify, and YouTube.Released May 14, 2025.Subscribe for more deep dives into the strategies behind today’s fastest-growing MarTech companies.