What’s the real cost of underfunding your marketing?In this episode, Himnish Jindal sits down with Tasha Day, VP of Media Strategy and Planning at Exverus Media, to unpack why too many companies sabotage their own growth by underinvesting in marketing, and what MarTech leaders can do differently. From integrating brand and performance media to leveraging real data and tech innovations, Tasha shares what it truly takes to build a media strategy that drives long-term success.You’ll learn: ✅ Why treating marketing as an "expense" instead of an "investment" holds brands back ✅ How brand and performance media work better together, not separately ✅ The long-term damage caused by cutting advertising spend ✅ Why data-driven media planning is the future of marketing success ✅ How patience, consistency, and smarter investment beat quick winsTasha also shares success stories and behind-the-scenes insights from her work at Exverus Media, plus advice every MarTech leader needs to hear before slashing their next marketing budget.🎧 Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released April 28, 2025.