On this 'Making of a Coach', Tobi meets Lucy Higgins to unpack how she became a career coach and built a private practice around a career change program for ambitious mothers. They contrast non-directive coaching with a more directive coaching offer and walk through Explore - Dream - Discover as adapted from Fireworks Coaching.

Lucy connects her own matrescence journey to clear positioning, pricing, and the balance between platform work (BetterUp) and private clients - useful if you want to become a coach with a tangible, outcomes-based offer.

Key Learnings:

• Decide when to use non-directive coaching versus a structured career change program: map client readiness (tweak vs reinvention), define deliverables, and set clear package lengths and outcomes.
• Productize your expertise into directive coaching: adapt a framework like Explore–Dream–Discover, add your own exercises, and price for both session time and between-session prep.
• Bring a motherhood studies lens where relevant: normalize systemic barriers, coach identity shifts post-matrescence, and translate insights into skills like stakeholder communication and personal branding to help clients move.

Resources:

• Lucy Higgins's Website: https://lucyhigginscoaching.co.uk/
• Lucy Higgins's LinkedIn: https://www.linkedin.com/in/lucy-higgins-coach/
• BetterUp Coaching Platform: https://www.betterup.com
• Find your Coaching Tool: https://metaFox.eu
• Try the metaFox Strengths Discovery: https://strengths-discovery.com
• Connect with Tobi on LinkedIn: https://linkedin.com/in/tobiasweghorn

Episode Chapters:

00:00 Welcome & Framing The Career Change Program

00:03 Platforms vs Private Work

00:04 Mission: Helping Women Navigate Systems

00:06 Motherhood As Catalyst For Career Change

00:12 What Is Matrescence?

00:17 Non-Directive Coaching Packages

00:20 Directive Coaching: Explore, Dream, Discover

00:23 Tackling Fear, Identity & Systemic Barriers

00:31 Pricing: Packages And Corporate Rates

00:36 Advice To New Coaches: Lean Into What You Love