Very few fragrance houses can say they've been in business for almost 300 years, but Floris London can. Dating back to 1730, Floris London has been a fixture at 89 Jermyn Street in London for 9 generations. For almost three centuries they've been making fragrances and scented luxuries for a customer base that includes kings, queens, prime minsters, actors and musicians. In this episode, I speak with Edward Bodenham, a ninth-generation member of the Floris family and the brand's current Perfume Director. We speak about the history of the brand and how it navigates the modern perfumery landscape.

You can find out more about Floris London on the brand's website: https://www.florislondon.com/

Follow Floris London on instagram: https://www.instagram.com/florislondon/

My reel on the bespoke customisation experience: https://www.instagram.com/reel/DM-KwZKILZm/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Edward's emotional connection scent is Elite by Floris London.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

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