Less than 1 in 100 Startups manage to achieve funding beyond Series D or an exit.
Investors typically expect 8 out of 10 of the businesses they invest in to fail.
It’s time to make building a business less depressing and scale more wisely.
Tune into Making The Grade to hear first-hand experiences of venture-backed software companies in their journeys from Seed to Series B funding.
Every week, we’ll be joined by Founders, Investors and senior Go-To-Market Leaders to explore the factors driving the decline in graduation rates, misaligned go-to-market operations and ineffective sales and marketing strategies.
All while making you leave every episode with actionable insights and expert advice to help you navigate these common Startup hurdles and thrive in a competitive market, showing that it can be done differently.
All content for Making The Grade is the property of ScaleWise, Tom Glason and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Less than 1 in 100 Startups manage to achieve funding beyond Series D or an exit.
Investors typically expect 8 out of 10 of the businesses they invest in to fail.
It’s time to make building a business less depressing and scale more wisely.
Tune into Making The Grade to hear first-hand experiences of venture-backed software companies in their journeys from Seed to Series B funding.
Every week, we’ll be joined by Founders, Investors and senior Go-To-Market Leaders to explore the factors driving the decline in graduation rates, misaligned go-to-market operations and ineffective sales and marketing strategies.
All while making you leave every episode with actionable insights and expert advice to help you navigate these common Startup hurdles and thrive in a competitive market, showing that it can be done differently.
From CMO to CRO: Florence Broderick on balancing growth with efficiency and the metrics that actually matter
Making The Grade
51 minutes 22 seconds
1 month ago
From CMO to CRO: Florence Broderick on balancing growth with efficiency and the metrics that actually matter
General Index’s CRO, Florence Broderick, joins us to share her transition from CMO to CRO, building revenue teams in 2025 and the metrics that actually matter…
Making The Grade
Less than 1 in 100 Startups manage to achieve funding beyond Series D or an exit.
Investors typically expect 8 out of 10 of the businesses they invest in to fail.
It’s time to make building a business less depressing and scale more wisely.
Tune into Making The Grade to hear first-hand experiences of venture-backed software companies in their journeys from Seed to Series B funding.
Every week, we’ll be joined by Founders, Investors and senior Go-To-Market Leaders to explore the factors driving the decline in graduation rates, misaligned go-to-market operations and ineffective sales and marketing strategies.
All while making you leave every episode with actionable insights and expert advice to help you navigate these common Startup hurdles and thrive in a competitive market, showing that it can be done differently.
