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Making the Media
Avid Technology
78 episodes
2 weeks ago
A podcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.
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All content for Making the Media is the property of Avid Technology and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.
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S5E02: AI and Archives - the Human Touch
Making the Media
25 minutes 39 seconds
1 year ago
S5E02: AI and Archives - the Human Touch

S5E02: AI and Archives – the Human Touch

The role of the archivist may be changing with the advent of AI-enabled services to enrich metadata, but there must be human oversight to ensure the accuracy of data. That’s the view of leading library and media management expert, Kathey Battrick.

In the episode, she also outlines the importance of identifying use cases where AI-enhanced metadata can help users find what they need, and her desire for more work to be done in the field of large language models (LLMs) to support the Arabic language.


Our Guest This Episode

Kathey Battrick


Kathey Battrick joined Asharq News in 2019 as a senior manager in the library and media management department. She is responsible for setting up and leading the media library at Asharq, overseeing the management, cataloguing, AI indexing, and preservation of the organization's valuable production assets and archive.

 

She has a wealth of experience in media and archive management and previously worked as the director of operations for ITN Source, the archive and clips sales arm of ITN News in London, where she led projects such as the digitization of ITN's archive and managed the archive operations team.

 

More Resources

For more on this topic, check out

Avid Guidelines on Responsible AI – Avid CTO Kevin Riley sets out the company’s approach to AI

Avid White Paper on Responsible AI for Creative Professionals – How can AI be applied to assist creative teams?

Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Matt Diggs

Social: Wim Van den Broeck

Theme Music: Greg “Stryke” Chin

Making the Media
A podcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.