Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
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Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
Activation to Acquisition: The $600 Million blueprint that helped Mielle become a Cultural Force
Making the Moment
1 hour 2 minutes
5 months ago
Activation to Acquisition: The $600 Million blueprint that helped Mielle become a Cultural Force
Send us a text What does it take to turn a beauty brand into a cultural phenomenon? In our season finale, host Aja Bradley Kemp sits down with Selina Davis- experiential marketing maven and the force behind Mielle’s unforgettable brand activations and the coveted pink bag. Selina shares her journey from talent manager to leading Mielle’s experiential strategy during its explosive growth and eventual acquisition by Procter & Gamble (P&G). We unpack how in-person experiences can drive e...
Making the Moment
Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
