Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
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Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
From Zero to SOLD OUT: Ashley Adana's Secrets to Event Success
Making the Moment
1 hour 3 minutes
7 months ago
From Zero to SOLD OUT: Ashley Adana's Secrets to Event Success
Send us a text From Weddings to World Stages: Ashley Adana on Producing Culture-Shifting Events In this episode of Making the Moment, host Aja Bradley Kemp sits down with powerhouse producer Ashley Adana, CEO of BEC Production, whose event planning journey spans nearly 15 years—from Atlanta weddings to global conferences and cultural tentpole events like InvestFest. Ashley shares how a high school reunion lit the spark for her career, why she transitioned out of weddings, and the ...
Making the Moment
Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
