Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
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Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
Turning Cold Calls into Corporate Deals: LaTonya Story shares the Sports Power Brunch Playbook
Making the Moment
57 minutes
5 months ago
Turning Cold Calls into Corporate Deals: LaTonya Story shares the Sports Power Brunch Playbook
Send us a text Ever wondered how the most iconic events in sports come to life? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with LaTonya Story, PR powerhouse and founder of the iconic Sports Power Brunch—one of the most sought-after events during Super Bowl week, celebrating the achievements of women in sports. LaTonya shares how she built her career from the ground up, starting with a cold call that landed her a role with Allen Iverson’s celebrity event and later ev...
Making the Moment
Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...
