In this episode, you’re going to hear from Sally Maier-Yip, the Founder & Managing Director of 11K Consulting, a China-specialist communications consultancy which she founded in 2015. Based in London and Shanghai, Sally and her team garner awareness for brands looking to target Chinese investors and high-net-worth-individuals, and her agency does so through delivering tailored communications strategies based on unique cultural and market insights.

Sally lives in London with her husband and her two boys. She is an award-winning woman entrepreneur and also the Co-founder of The Chinese Mums in Business Club. Her life’s mission is to be a positive influence on people around her.

Sally has an interesting story - from switching from journalism to PR and how she won the first client when she started her own agency to being a genuine cultural ambassador of China through her work and ingeniously using LinkedIn to her personal and professional advantage, you'll want to hear Sally's responses to my many questions in this episode. Let’s learn how Sally makes things happen.