SWOT analysis is a strategic management technique for business and personal development.

SWOT stands for Strength, Weakness, Opportunity, Threat. 

Here Strength and Weakness are internal factors, Opportunity and Threat are external factors. Internal factors are in our control. But external factors depends on market fluctuations, competitions etc. Here Strength and opportunity are our advantages, Weakness and Threat are our limitations.

Source: Rank Bae | Youtube