Founder Storytelling: When Content Creation Works Against Your Natural State

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Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently

Mel Elsbeth

77 episodes

5 hours ago

"Mama, What's Next?" A podcast for mum entrepreneurs building service‑based businesses differently - without hustle or performance. We're celebrating a world where the way mothers build businesses isn't a compromise. It's the competitive advantage. Story-led interviews with working moms and founders who turn the Motherhood Advantage into sustainable, service‑based businesses - redefining career success, visibility without performing, and growth through quiet, non-performative marketing. We talk about building differently. Your Way Works (Even if it doesn’t look like everyone else’s).

All content for Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently is the property of Mel Elsbeth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Careers

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Founder Storytelling: When Content Creation Works Against Your Natural State

Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently

14 minutes 50 seconds

1 week ago

Founder Storytelling: When Content Creation Works Against Your Natural State

This episode is for: Founders, solopreneurs, soul-driven business owners who know they need content but hate creating it the traditional way.

Listen if: You're ready to share your story without forcing yourself to be someone you're not.

I've worked in marketing for over 20 years. I've been through countless business coachings and mentorings. And I keep seeing the same thing: founders and solopreneurs struggling with content creation.

Not because they lack expertise. Not because they don't know their business inside out.

Because they're being forced into a role that goes against their natural energy.

This episode is for purpose-driven founders who are tired of the content hamster wheel. If you've tried agencies, freelancers, or forcing yourself on camera and it still feels off—there's a reason. And there's a different way.

What We Cover

The Content Creation Trap

Why Outsourcing Often Fails

The Generic Content Problem

The AI Slop Reality

Your Content Goldmines

Why This Way Works :)

Ready to Create Content That Actually Sounds Like You?

Email me. I love these conversations. And I love promoting people. Always have. Let me help!