In this episode of the Managed Chaos Podcast, Rachel Anderson sits down with Nicole Cuervo, Founder and CEO of Spring Rose, an adaptive apparel company reshaping how women with limited mobility experience comfort, confidence, and dignity.Nicole shares the deeply personal story that inspired Spring Rose, rooted in her grandmother’s struggle with chronic pain. She walks us through the realities of building a mission-driven brand, how she uses customer feedback to shape every product decision, and the balancing act of honoring purpose while still running a sustainable business.If you’re a founder, product builder, or anyone who cares about human-centered design, this conversation is packed with insight and heart. ✨ Tune in to learn:• Why adaptive apparel needs to be built with customers, not just for them• How Spring Rose gathers deep, meaningful user insights• The surprising tension between mission and margin• What every early-stage founder should prioritize• Why resilience (and a little ignorance!) might be an entrepreneur’s strongest assetLinks & Resources:Spring Rose Website: https://www.springrose.co/pages/about-usSpring Rose on Instagram: https://www.instagram.com/springrose.co/Spring Rose on Facebook: https://www.facebook.com/springrose.coConnect with us:Managed Chaos Website: https://www.themanagedchaospodcast.com/Rachel Anderson on LinkedIn: https://www.linkedin.com/in/rachel-anderson-human-centric-leader/Katrina Purcell on LinkedIn: https://www.linkedin.com/in/katrina-purcell/As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io, you’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention 'Managed Chaos' when you email us and receive a complimentary market data report. 📧 Contact: contact@pobl.io.