This week, Katrina Purcell sits down with Adriana Carrig, founder and CEO of Little Words Project, to talk about what it really takes to grow a nationally loved brand, while keeping your sanity intact.

From navigating warehouse moves and personnel changes to balancing motherhood, loss, and leadership, Adriana opens up about the real chaos behind the scenes.

They dive into:

• The wild ride of scaling Little Words Project over 12 years

• What it means to stay self-funded and creatively in control

• Building community through kindness and connection

• Managing chaos as a founder, mom, and partner

• The story behind those iconic bracelets (and a few Taylor Swift moments!)

If you’ve ever wondered what it takes to build a mission-driven brand while keeping your feet on the ground, this episode will hit home.

🎧 Tune in for an honest, inspiring, and downright human conversation about resilience, creativity, and the beautiful mess of entrepreneurship.

👇 Watch now and let us know in the comments, what’s your Little Words Project word right now?

As always, we give you the startup business rundown in less time than it takes for you to get to work.

🌐 Learn more:

• Little Words Project: https://www.littlewordsproject.com/

• https://www.linkedin.com/company/little-words-project/