As supply-chain sustainability becomes a key focal point of many customer experience strategies, businesses are leaning into serialization and traceability. This approach also provides operational efficiencies and the compliance with ever-changing market regulations. In this special edition of the Management Perspectives podcast, guest host Mark Bottomley speaks with Christine Akselsen, CEO of Kezzler, and guest speaker, Dr Paul Miller, Vice-President and Principal Analyst from Forrester, to learn more about the opportunities this approach brings.

Find out more on this topic in the research they discussed, EMEA Spotlight: Increase Brand Loyalty and Generate ROI with Improved Traceability - a commissioned study conducted by Forrester Consulting on behalf of Rockwell Automation.