In this episode, Susan Mann speaks with Raymond McGrath — writer, illustrator, director, musician, and educator — about his diverse creative journey. Raymond shares how he moved from hand-drawn animation into digital pipelines, and why adaptability and a willingness to learn new tools have sustained his career.

They explore the role of mentorship in creative industries, the importance of mistakes as part of the learning process, and the challenges facing graduates entering animation today. Raymond also reflects on developing his own storytelling style, which centres on relationships and the natural world, and the creative process behind his beloved children’s books Big Little Blue and Kenneth and Queenie.

The conversation extends to publishing, the realities of advances and royalties, the risks of self-publishing, and how authentic storytelling differs from generic content. Raymond also discusses turning Big Little Blue from songs into a graphic novel series and then into an animated TV production, sharing his philosophy on creating work that is unique, truthful, and rooted in personal experience rather than industry convention.

This is an inspiring and insightful discussion for anyone navigating the creative industries, from students and emerging artists to seasoned studio leaders.

Find out more about Raymond McGarth here: https://www.raymondmcgrath.org/

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