Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital.  He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape.  Abe discusess the importance of accountability, understanding customer behavior, and the need for courage in marketing strategies. He emphasizes the significance of storytelling in marketing, the pitfalls of social media engagement, and the resurgence of traditional media.  From Pet Rocks to Trump; OpenAI to Amazon. Abe and Anton traverse the clickocracy, challenges and opportunities facing marketers today. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.