John Minty has more than two decades of agency operational experience as a CFO and COO both in the US and Australia for many of the major agency brands. In the 21st century the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, particularly on production, the role of procurement on agency fees, the inability of the industry fee model to maintain and reward value, the associated rise of the independent agencies and the consolidation and transformation of the holding companies are all having major impacts on the agency business model. He discuss the evolving landscape of advertising agencies, emphasizing the need for bravery, transformation, and a shift in operational practices.  John explore the importance of defining agency performance beyond traditional metrics, the impact of pricing models, and the necessity of fostering a culture of togetherness and experimentation. The conversation highlights the critical role of people in agency success and the need for all levels of staff to engage in operational change. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.