Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building.  Despite economic challenges, Kimberly has achieved double-digit growth in direct-to-consumer sales by elevating the brand's visual appeal and connecting with both existing and new customers.  Kimberley also discusses the importance of a structured trade plan, the joy of crafting, and future innovations for the brand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.